How to Choose Eyeglass Frames: The Boutique Approach That Goes Beyond Face Shape
📍 1965 West 4th Ave
Meet Valerie, the visionary CEO and creator of Niche, at our Kitsilano location. With over 35 years of experience in the eyewear industry, Valerie brings unparalleled expertise and passion to every customer interaction. This location also features an on-site optometrist for comprehensive eye exams and prescriptions, making it your one-stop shop for eye care.
Kitsilano is home to the largest Theo Eyewear collection in town—a stunning array of Belgian designs that are as playful as they are iconic. The store’s classic yet fun atmosphere ensures your visit is as memorable as the eyewear you’ll discover.
Visit us from Tuesday to Friday, 10 AM to 6 PM, and on Saturdays from 10 AM to 5 PM. Whether you’re here to explore our unique eyewear collections or consult with our expert staff, we’re dedicated to making your experience enjoyable and convenient. We can’t wait to help you find the perfect pair of frames!
At Niche Eyewear Boutique, we move our collections between locations to keep the experience fresh and dynamic. If you’re searching for a specific frame or brand, don’t hesitate to contact us—we’ll make sure to help you find exactly what you’re looking for.
Each Niche Eyewear Boutique location is a reflection of the care, love, and passion that Valerie has poured into her craft. Visit us and discover a world of eyewear designed to transform the way you see and express yourself.
Highly recommend! I bought glasses here back in August. I’ve never received more compliments on frames/glasses in my life (and I’ve been wearing glasses since my teens). They have a great selection and more importantly take the time to ensure the frames match you. This includes understanding the look you’re hoping to achieve, what fits your face and skin tone etc. They are also honest. If something doesn’t look good, they’ll tell you (politely, of course and if you ask for their opinion). Will be back very soon!
- C H
1493 W 12th Ave, Vancouver, BC V6H 1M7