The Niche Philosophy
Owner, Valerie Afriat, along with her managing partner Michele Grisack are traveling the world. To source out beautiful, new, independent, hand crafted, artisanal, eyewear collections. Always to serve you better. Matching frame shapes to faces is pretty straight forward, but capturing personality is an art, while still considering your prescription, lifestyle, and visual needs. But even more important is our commitment to providing the best optical care and the best customer service. Your shopping experience by us will always be a boutique experience never to be forgotten. Our mission is to provide you with:
EYEWEAR YOU LOVE, SERVICE YOU DESERVE.
We will always have your best interest at heart.